Engaging marketing ideas

that work.

I help organisations create compelling marketing content

that increases sales and customer success.

Free Download

A simple SYSTEM that will generate leads and sales for your business 24/7!

why most marketing campaigns fail.

Are you having trouble creating compelling marketing content that generates a return on your investment? Most business leaders marketing struggle to effectively position their business and profit from their marketing. 

There is so much differing advice in the market today, that leaves you confused about what really works. I know how frustrating it is to be throwing good money away, after bad. Or investing a ton of time and effort in your marketing, without adequate Return on your Investment. You deserve a partner that can help you stand out from the competition, using strategies that work and that help you grow your business.

Is your marketing strategy getting positive results? 

Increase Customer Engagement

Clear messaging will help customers quickly understand and make buying decisions.

Lead the pack

Stand out from your competitors who are confusing their customers.

Use strategies that work.

Give your marketing a BrandVoice and enjoy an increase in your conversions.

Increase Customer Engagement

Clear messaging will help customers quickly understand and make buying decisions.

Lead the pack

Stand out from your competitors who are confusing their customers.

Use strategies that work.

Give your marketing a BrandVoice and enjoy an increase in your conversions.

Here’s how you can get started in 3 easy steps

Book a free strategy session and use the strategies whether we do business or not!

Marketing Consulting

I will help you simplify your message. Unify your team. Establish clear marketing KPI’s and keep your team accountable.

Marketing Training

Get marketing coaching from me for $9 p/m.

Stop marketing like everyone else.

Strategically position yourself in the market-place to win.

We worked with Marlon to work on our marketing because we knew we needed to do something different. Being an accountant I had no idea how to market properly. After a few sessions, he gave us everything we needed to communicate with customers in a language that they understand. Now, whenever we do our marketing we go back to our brand communications guide to make sure our messaging is on point!”

Nestene Botha

Explore Protech

I needed leads for an event I was running and turned to Marlon for help. He took me through this story process, which at first I had my doubts about and was pleasantly surprised at how much we could do with such a simple process. What’s even better is that running ad’s for my business not only cost me less than ever before saving me over R12000 in marketing spend. We had the highest attendance ever!

Craig Fereirra

Creative Frequency

Brands I’ve worked with..

You deserve to use marketing strategies that work.

A Message from Marlon

I know you want to be an Industry Leader. In order to do that, you need marketing that works. The problem is you don’t know how, which makes you feel stuck. I believe you deserve a partner that can help you stand out, beat the competition and grow your business. It’s hard to know what to say, how to create compelling messaging that sells. As a Certified StoryBrand Guide and with over 15 years experience building businesses and brands.

Latest News from our Blog

Become a Strategic Thinker

Become a Strategic Thinker

Strategic thinking doesn’t come naturally to everyone. So I share some thoughts of what I think strategic thinking is and how anyone can use it to achieve their goals.

How I discovered my Big Idea

How I discovered my Big Idea

This is my diarised weekly learning building a marketing consultancy.
What we do is help business leaders tell brand stories that sell. Helping them build compelling marketing through using story.

Story Advantage is a new name for the business that changed from Focal Shift Communications. We started in 2016 but since then have had to dismantle and reestablish this business to make it into my future vision. I know a lot of people struggle to build a business because it’s hard work and sometimes, it’s easy to lose sight of how far we come after the successes and inevitable failures.

In this video, I talk about
How you can find your BHAG (Big Hairy Audacious Goal)
How to use your BHAG to drive you
I share resources to learn about who you are
And that the number one skill that every entrepreneur needs to learn is grit and determination

Every Monday I will be sharing my thoughts so please feel free to share your BHAG with me

Interview with Edson “Judo Man” Madeira

Interview with Edson “Judo Man” Madeira

Edson "Judo man" Madeira or as we affectionately call him "Master Madeira" Dude, is a class act! A good friend for many years on & off the mat. He is an African medallist and 2008 Olympian. His club Escolas de Judo Edson...