MA's Entrepreneurial lessonsMindset

How I discovered my Big Idea

This is my diarised weekly learning building a marketing consultancy. What we do is help business leaders tell brand stories that sell. Helping them build compelling marketing through using story. Story Advantage is a new name for the business that changed from Focal Shift Communications. We started in 2016 but since then have had to dismantle and reestablish this business to make it into my future vision. I know a lot of people struggle to build a business because it’s hard work and sometimes, it’s easy to lose sight of how far we come after the successes and inevitable failures. In this video, I talk about How you can find your BHAG (Big Hairy Audacious Goal) How to use your BHAG to drive you I share resources to learn about who you are And that the number one skill that every entrepreneur needs to learn is grit and determination Every Monday I will be sharing my thoughts so please feel free to share your BHAG with me

Marketing That Works #EP1

When we start something, why don't we factor in running at a loss? Most entrepreneurs just gung-ho into things without considering their starting or endpoints. In this episode. I talk with an entrepreneur about helping her get more people into her event and increase her engagement online.

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How to Write Persuasive Writing That Sells Every Time

How to Write Persuasive Writing That Sells Every Time

When it comes to making money online, there are a number of different things you need to consider. But no matter what strategy you are using overall, if you plan on selling something, then eventually your success is going to come down to your ability to persuade. That means writing a sales script that will work as a salesman to educate your readers that what you’re offering has a great deal of value worth investing in.

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How to warm up your leads

Do you have a proper sales funnel set up for your business yet? Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering your brand, to the point where they feel familiar enough and trusting enough that they’re willing to part with their hard-earned cash? If not, consider this analogy…

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Tap into your Creative Frequency for business success

This is episode #1 of my podcast. At this stage, I don't have a name yet but I know so many awesome people that I feel I need to talk to and have them share their story. Here I chat to Craig Ferreira of The Creative Frequency. He helps people ignite their natural ability to follow their passion and create it better than they could have imagined.

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