Office Hours: 9:00 am – 5:00pm

How to Write Persuasive Writing That Sells Every Time
Oct 16, 2019
Marlon

Marlon

16 Oct, 2019

When it comes to making money online, there are a number of different things you need to consider. But no matter what strategy you are using overall, if you plan on selling something, then eventually your success is going to come down to your ability to persuade. That means writing a sales script that will work as a salesman to educate your readers that what you’re offering has a great deal of value worth investing in.

As you can imagine, this isn’t always easy. So how do you go about writing an effective sales script? Let’s take a look…

Grab Attention

The first thing you need to do is to grab attention. This means you’re fighting the natural inclination we all have to move on to the next thing and you’re trying to stand out during someone’s busy routine.

One way to achieve this is to use a narrative structure. That means structuring your message like a story, which in turn often means that you’re going to invite your customer into story of how your product or service will help them win the day. 

People naturally love stories and when we see something laid out like a story, we find it very hard to switch off. It’s a great way to get more engaging customers and sales!

To further help retain your visitors, you should make sure that your script is ‘skimmable’, meaning that it should be split into lots of smaller paragraphs and sections.

Build Authority and Trust

The next thing you need to do is to build authority and trust. This means making sure that the people reading your site believe what you’re saying. You can do that by appealing to stats and figures, by appealing to authority and thought leaders, or by using social proof.

Stakes

There are two forces that drive human beings. Pleasure and pain. People are either moving toward pleasure or running away from pain and that needs to reflect in your writing. People need to know what they are missing out on. The pain of not doing business with you and how their lives will be if they continue not doing business with you. 

Add Scarcity and Urgency

Finally, you need to ensure that your visitors act on that emotion. That means you can’t give them time to go away and think about the product you’re offering – so make sure that you introduce a limited supply or a short term special offer so that they feel compelled to click buy right then and there!

E-mailGet Instant Access NowStart Now

Related Posts

How to make your event more profitable

Today because nothing that I am sharing is new, and because I don’t have a massive ad budget to take weeks creating content. I need to be fast and focus on delivering the best value possible. In this video, I share how one could create original content.

How to warm up your leads

How to warm up your leads

Do you have a proper sales funnel set up for your business yet? Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering your brand, to the point where they feel familiar enough and trusting enough that they’re willing to part with their hard-earned cash? If not, consider this analogy…

The Importance of Why in Sales

The Importance of Why in Sales

Are you clear on why your business is in business? Are you out to just make money or provide value to those who you choose to serve? In this blog post, I share some thoughts about digging into your why, so that you can have a prosperous business online.

0 Comments