How I discovered my big idea

My entrepreneurial lessons building story advantage

I’ve got a question for you. Why did you start your business? Was it because of a gap you saw in the market? Or because of a skill that you have? After asking a number of business owners, I’ve discovered that these are the reasons or a combination of both. For me, starting a marketing business was basically because of my skill. I’ve had experience marketing various businesses and decided to open a marketing agency. Everything started to change for me when I asked myself what does my business look like 10+ years down the road. Difficult to answer in the beginning, but after asking myself that question over a few months I came up with the idea to be known as the “$90 Billion Dollar Man”. That I have helped my clients generate $90 billion dollars from working with me. It stuck with me and was my answer to anyone who asked me about what I want to achieve. Now... I'm a big dreamer with massive goals and with this thought stirring in the back of my mind, I continued doing business, without really knowing how I would achieve that $90 billion dollar revenue goal. 

Until I was invited to the show “So you think you can scale your business” by the awesome duo, business coach Steven Levy and business innovator Wolfgang von Geramb. We discussed my goals, drilled into who I really wanted to serve, what my goals are, and what came out of it, opened my mind to the attainable possibilities, and changed the trajectory of my business. 

So what’s the big idea? To help business owners create high converting marketing campaigns, effortlessly. Literally at a push of a button. Now wouldn’t that be cool? Imagine if you answered a few questions and the AI-driven machine builds an entire funnel for you! Most people spend months just building a website. Most people don’t know what to say on their website let alone build an entire funnel but imagine if you didn’t even have to? Imagine if the machine could do it for you in a matter of minutes. I believe the key to coming up with this idea stemmed from understanding my true value and knowing where I want to focus my energy. Pairing this with understanding some of the problems I see my customers face every time they try to build marketing collateral, I soon realised how I could develop a solution not only for now but one that will last well into the future. Since then I’ve gone on to put my energy into mastering the skills that will build on my strengths and make my idea rock solid. 

In conclusion, This is how I believe you could come up with your big idea.

In my next article and continuing on the road my big idea has taken me on, I will be sharing some of the biggest problems most people face with their marketing, why they struggle even if they employ a marketing team, and how you can make marketing your business much easier. As I share my journey, my goal for this series is to help you understand the components necessary to build and scale your online marketing. 

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