When it comes to making money online, there are a number of different things you need to consider. But no matter what strategy you are using overall, if you plan on selling something, then eventually your success is going to come down to your ability to persuade. That means writing a sales script that will work as a salesman to educate your readers that what you’re offering has a great deal of value worth investing in.

As you can imagine, this isn’t always easy. So how do you go about writing an effective sales script? Let’s take a look…

Grab Attention

The first thing you need to do is to grab attention. This means you’re fighting the natural inclination we all have to move on to the next thing and you’re trying to stand out during someone’s busy routine.

One way to achieve this is to use a narrative structure. That means structuring your message like a story, which in turn often means that you’re going to invite your customer into story of how your product or service will help them win the day. 

People naturally love stories and when we see something laid out like a story, we find it very hard to switch off. It’s a great way to get more engaging customers and sales!

To further help retain your visitors, you should make sure that your script is ‘skimmable’, meaning that it should be split into lots of smaller paragraphs and sections.

Build Authority and Trust

The next thing you need to do is to build authority and trust. This means making sure that the people reading your site believe what you’re saying. You can do that by appealing to stats and figures, by appealing to authority and thought leaders, or by using social proof.


There are two forces that drive human beings. Pleasure and pain. People are either moving toward pleasure or running away from pain and that needs to reflect in your writing. People need to know what they are missing out on. The pain of not doing business with you and how their lives will be if they continue not doing business with you. 

Add Scarcity and Urgency

Finally, you need to ensure that your visitors act on that emotion. That means you can’t give them time to go away and think about the product you’re offering – so make sure that you introduce a limited supply or a short term special offer so that they feel compelled to click buy right then and there!